Privacy Policy

How We Handle Your Information

Last updated: January 8, 2026

This privacy notice for Curated Physical Therapy & Performance ("we," "us," or "our") describes how and why we might collect, store, use, and share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://www.curatedpt.com/, or any website of ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or events

Business identity

Curated Physical Therapy & Wellness LLC is the legal business entity and operates under the doing business as name Curated Physical Therapy & Performance. References to Curated Physical Therapy & Performance, we, us, or our throughout this Privacy Policy refer to Curated Physical Therapy & Wellness LLC operating under its doing business as name.

Public availability

This Privacy Policy is publicly accessible on our website. Our Terms and Conditions are also publicly accessible on our website. If a link to either page is provided on a form or footer, the linked page is the current version that applies to that interaction.

Questions or concerns

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@curatedpt.com.

Summary of key points

This summary provides key points from our privacy notice. You can find out more details about any topic by reviewing the headings and sections below.

What personal information do we process

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information

We do not process sensitive personal information.

Do we receive any information from third parties

We do not receive any information from third parties.

How do we process your information

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information

We may share information in specific situations and with specific third parties, as described below. We do not share mobile phone numbers or SMS consent information with third parties for marketing or promotional purposes. SMS related data may be shared only with messaging service providers and carriers to enable message delivery.

How do we keep your information safe

We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights

Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights

The easiest way to exercise your rights is by contacting us at hello@curatedpt.com. We will consider and act upon any request in accordance with applicable data protection laws.

What information do we collect
How do we process your information
What legal bases do we rely on to process your personal information
When and with whom do we share your personal information
Do we use cookies and other tracking technologies
How do we handle your social logins
How long do we keep your information
How do we keep your information safe
Do we collect information from minors
What are your privacy rights
Controls for Do Not Track features
Do United States residents have specific privacy rights
Do we make updates to this notice
How can you contact us about this notice
How can you review, update, or delete the data we collect from you

1. What information do we collect

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:

names
phone numbers
email addresses
mailing addresses
usernames
passwords
contact preferences

Sensitive information

We do not process sensitive personal information.

Health information

If you choose to share health related information with us through forms, messages, scheduling requests, or other communications, we will use it for purposes related to your inquiry, scheduling, care coordination, and services you request. This website Privacy Policy describes general practices related to website and communication data. Patients may receive additional notices describing privacy practices related to clinical care.

Payment data

We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe or PayPal. You may find their privacy notices here: https://stripe.com/privacy and https://www.paypal.com/us/legalhub/privacy-full.

Social media login data

We may provide you with the option to register with us using your existing social media account details. If you choose to register in this way, we will collect the information described in the section "How do we handle your social logins" below.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information, such as your Internet Protocol address and browser and device characteristics, is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your Internet Protocol address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, approximate location, information about how and when you use our Services, and other technical information.

This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.

Log and usage data

Log and usage data is service related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your Internet Protocol address, device information, browser type, and settings and information about your activity in the Services (such as date and time stamps, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports, and hardware settings).

Device data

We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your Internet Protocol address (or proxy server), device and application identification numbers, approximate location, browser type, hardware model, internet service provider, mobile carrier, operating system, and system configuration information.

Location data

We may collect location data such as information about your device location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. You can opt out of allowing us to collect this information by refusing access to the information or by disabling location settings on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. How do we process your information

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

to facilitate account creation and authentication and otherwise manage user accounts
to deliver and facilitate delivery of services to you
to respond to user inquiries and offer support
to send administrative information such as confirmations and updates
to fulfill and manage orders, payments, returns, and exchanges where applicable
to request feedback and improve your experience
to send marketing and promotional communications, where permitted by your preferences and applicable law
to deliver targeted advertising, where applicable
to post testimonials, where you have provided consent
to protect our Services, including fraud monitoring and prevention
to evaluate and improve our Services, products, marketing, and your experience
to identify usage trends and improve operations
to determine the effectiveness of marketing and promotional campaigns
to comply with legal obligations and respond to lawful requests

SMS messaging and consent

If you provide your mobile phone number and submit a form on our website, you consent to receive SMS text messages from Curated Physical Therapy & Performance regarding your inquiry, appointment scheduling, appointment confirmations and reminders, assessment requests, care coordination, and responses to your questions.

Consent is collected before form submission through a required opt in checkbox. SMS consent is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact us at hello@curatedpt.com.

SMS consent and mobile phone numbers collected by Curated Physical Therapy & Performance are not shared, sold, rented, or disclosed to third parties for marketing or promotional purposes.

SMS information may be shared only with service providers that support our messaging operations, such as SMS delivery platforms and telecommunications carriers, and solely for the purpose of sending and delivering text messages on our behalf.

3. What legal bases do we rely on to process your personal information

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (legal basis) to do so under applicable law, such as your consent, compliance with laws, to provide services to enter into or fulfill contractual obligations, to protect rights, or to fulfill legitimate business interests.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including:

if collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
for investigations and fraud detection and prevention
for business transactions provided certain conditions are met
if it is contained in a witness statement and collection is necessary to assess, process, or settle an insurance claim
for identifying injured, ill, or deceased persons and communicating with next of kin
if we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
if disclosure is required to comply with a subpoena, warrant, court order, or rules of a court relating to the production of records
if it was produced by an individual in the course of employment, business, or profession and collection is consistent with the purposes for which the information was produced
if the collection is solely for journalistic, artistic, or literary purposes
if the information is publicly available and is specified by the regulations

4. When and with whom do we share your personal information

In Short: We may share information in specific situations described in this section and with certain service providers.

Service providers

We may share your information with vendors and service providers who perform services for us or on our behalf and require access to such information to do that work. Examples include scheduling and booking tools, customer relationship management systems, email and phone systems, payment processors, analytics tools, and SMS delivery providers. These providers are expected to protect information and use it only to provide services to us.

SMS provider exception

We do not share mobile phone numbers or SMS consent information with third parties for marketing or promotional purposes. SMS related data is shared only with messaging service providers and carriers to enable message delivery.

Business transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

When we use Google Analytics

We may share your information with Google Analytics to track and analyze use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout.

Business partners

We may share your information with business partners to offer you certain products, services, or promotions. If we do this, we will do so in accordance with applicable law and your preferences where required.

5. Do we use cookies and other tracking technologies

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar technologies (like web beacons and pixels) to access or store information. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website features.

6. How do we handle your social logins

In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.

Our Services may offer the ability to register and log in using third party social media account details. Where you choose to do this, we will receive certain profile information about you from the social media provider. The profile information we receive may vary depending on the provider, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on the platform.

We will use the information we receive only for the purposes described in this privacy notice or that are otherwise made clear to you on the relevant Services.

We do not control, and are not responsible for, other uses of your personal information by the third party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.

7. How long do we keep your information

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will keep personal information only for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, insurance, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe

In Short: We aim to protect your personal information through organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of personal information we process. However, despite safeguards and efforts, no method of transmission over the internet or method of electronic storage is 100% secure.

Although we do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do we collect information from minors

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users under 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

If you become aware of any data we may have collected from children under age 18, please contact us at hello@curatedpt.com.

10. What are your privacy rights

In Short: In some regions, you have rights that allow you greater access to and control over your personal information.

Depending on your location and applicable law, you may have rights to request access to and obtain a copy of your personal information, request correction, request deletion, restrict processing, request data portability, and object to certain processing activities. You can make such a request by contacting us using the contact details provided below.

We will consider and act upon any request in accordance with applicable data protection laws.

Withdrawing your consent

If we are relying on your consent to process personal information, you may withdraw your consent at any time by contacting us at hello@curatedpt.com.

Withdrawing consent will not affect the lawfulness of processing before withdrawal, nor will it affect processing conducted in reliance on lawful grounds other than consent where permitted by law.

Opting out of marketing and promotional communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link in emails we send. For SMS, you can opt out at any time by replying STOP. You may also contact us using the details provided below.

Even if you opt out of marketing messages, we may still communicate with you for service related purposes, such as responding to inquiries, appointment related messages, and administrative communications.

11. Controls for Do Not Track features

Most web browsers and some mobile operating systems and mobile applications include a Do Not Track feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.

At this time, no uniform technology standard for recognizing and implementing Do Not Track signals has been finalized. As such, we do not currently respond to Do Not Track browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

12. Do United States residents have specific privacy rights

If you are a resident of certain United States states, you may have additional rights regarding your personal information under applicable state privacy laws. These rights may include the right to request access, request deletion, request correction, and opt out of certain data processing activities where applicable.

To exercise your rights, please contact us at hello@curatedpt.com.

13. Do we make updates to this notice

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated date and will be effective as soon as it is accessible. If we make material changes, we may notify you by posting a notice on our website or by other appropriate means.

We encourage you to review this privacy notice frequently to stay informed about how we protect your information.

14. How can you contact us about this notice

If you have questions or comments about this notice, you may contact us at:

Curated Physical Therapy & Wellness LLC
Doing business as Curated Physical Therapy & Performance
292 Reservoir St
Needham, MA 02494
Phone: 339 200 9422
Email: hello@curatedpt.com

15. How can you review, update, or delete the data we collect from you

Based on applicable laws, you may have the right to request access to the personal information we collect from you, change that information, or request deletion of certain personal information.

To request to review, update, or delete your personal information, please contact us at hello@curatedpt.com.